Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A 16 point marketing plan
Simple tips for effective marketing.
A customer satisfaction survey
Knowledge is power when it comes to customer satisfaction.
A networking strategy
Effective networking checklist.
Benchmarking and competitor analysis
Conducting a competitive analysis.
Encourage customer complaints
Turn complaints into outstanding service.
Keep your sales force selling
Do your sales staff spend more time on admin than sales?
Marketing versus selling
Know what your customers want.
When the customer is not right
Sometimes you have to fire a bad customer.
Your customers' experience
Your customers won’t always tell you when they’re unhappy.

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